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Among the modifications to perform is changing the content of the Jaztea in order to sell it successfully in German territory, which according to multiple studies should be 1.5 L and being sold to the public at 3.5 euros.

 

*Sell jaztea in combination with other flavors:

 

 

 - Berries

 - Peach

 - Lemon .

 

 

 

* Advantages:

 

- Sporty Design :  Customer can  drink it while they exercise themselves or young children  can drik it without spilling it.

 

* improvements:

 

- Improve advertising: Based  in the costumer and who is jastea going to be part of their daily life.

 

- Modificate the logo of the company-product in order to make it more attractive to the costumer eye; colors: Yellow and Green.

 

- Website improvement : Translated to German.

 

- Size of the product: 1.5 L

 

 

 

 

Product Modifications

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