"The Icetea made for you, Be good, Be Jaztea! "

The sale of Jaztea in Germany would be attractive and successful thanks to their cultureand tastes. For example, Germans like to drink tea during their breakfast and dinner, and, they like either cold or warm teas in any kind of weather.

 

Even though Germany is famous because of the production of beer, this does not mean that Germans only drink beer; in fact, the beer consumption in Germany is decreasing. Over the last decade, tea has become more famous, nowadays tea is just as popular as coffee, particularly in Ostfriesen.

 

The German region, Ostfriesen, is known for its consumption of tea and their tea culture, in fact, the are ancient rumors that authorities ordered East Frisians (Ostfriesen people) to drink tea because of their disapproval for the consumption of tea.

Different kinds of tea are served when a visitor comes home in Ostfriesen; teas like Ceylon or Strong Assam tea.  Also, it is drunk during breakfast, mid- afternoon and mid-evening and during the week it is generally served with cookies, and cakes on special occasions. A German tradition for serving tea is that the teaspoon is provided not for stirring, but for advice that one has had enough tea.

 

Also, in 2012 the German company Teekanne assumed leadership in tea. This was the strongest increase seen in tea; Teekane had a successful year because the extended offer of country teas.

 

Tea has become Germans favorite beverage, in the year 2008 German consumers drank 18,000 t of tea, and it was found a particular increased interest in tea as a trend product, especially among younger people. Jochen Spethmann affirmed, “It is a lifestyle drink which stands for enjoyment, socializing and well-being- for the ultimate feel-good factor.” Also with new tea creations constantly enriching the market, tea is gaining new fans.

 

Selling Jaztea in Germany would be a great success for company because of the big influence tea has on this country. It has become one of the most popular drinks Germans consume. Also, Germany has a representative region of the tea, which has got deeply embedded in this. Germany has seen a great lately interest in tea, that inclusive restaurants have stylish their atmosphere of the kind they find in Tea Lounges and Tea Bars. And a very important factor: Jaztea tastes delicious;"it will drive crazy the German tea consumers"